The campaign by various political parties eyeing their share in the Haryana Assembly elections has gained momentum, with each of them resorting to advertisements to woo voters and fire salvos at each other.
Besides Congress, Bharatiya Janata Party (BJP) and Indian National Lok Dal (INLD), other players in the contest include Former MP Kuldeep Bishnoi led Haryana Janhit Congress (HJC) and former Union Minister Venod Sharma led Jan Chetna Party (JCP).
The three main contenders are using strong advertisement campaigns especially using regional TV channels and FM radio.
Former Chief Minister Om Parkash Chautala led INLD, which is eyeing a comeback after a decade in the state, released a music video featuring Honey Singh, to attract young voters in the state.
INLD has been targeting Congress over alleged Change of Land Use (CLU) scams, unemployment, corruption, law and order situation in the state and even hit out at Congress government’s “Haryana No 1″ slogan.
On the other hand, advertisements issued by state unit of Congress highlight the development work undertaken by their government during the last ten years with its slogan ‘Sach Ko Jaano Sach Ko Pehchaano, Congress Sarkar Teesri Baar’.
In its spoofs, Congress can be seen taking a dig at the Central government over price rise, hitting out at the “hollow promises” of “Ache Din” made before Lok Sabha polls.
Congress ads also launch a veiled attack on INLD, asking voters to remember the time “when ransom was sought from jails, a reign of terror persisted; industry was shifting from the state”.
BJP, which is contesting on all 90 assembly seats on its own for the first time, has also launched an aggressive campaign.
The party is projecting itself as the only viable alternative to both the ruling Congress and INLD.
Seeking a clear mandate from people, BJP’s advertisements hit out at Congress government over alleged land scams, unemployment amongst other issues.
Meanwhile, HJC and new entrant Jan Chetna Party, which are jointly contesting the polls are also actively resorting to advertisements and campaigns.