PM Modi launches week-long campaign to free India of garbage


Prime Narendra Modi on Saturday launched a week-long campaign to free India of garbage and stressed that the Swachh Bharat Abhiyan has been a big support in the fight against coronavirus.

Delivering the inaugural address at the launch of the Rashtriya Swachhata Kendra here, which was also attended by students, PM Modi urged children to follow social distancing norms and wear masks to guard against coronavirus.

“Swachh Bharat Abhiyan has been a big support in fight against coronavirus,” he said. The week-long campaign to free India of garbage will be till August 15.

PM Modi said the Rashtriya Swachhata Kendra is a tribute to Mahatma Gandhi’s efforts towards cleanliness.

A tribute to Mahatma Gandhi, the Rashtriya Swachhata Kendra (RSK) was first announced by the Prime Minister on 10th April 2017, on the occasion of the centenary celebrations of Gandhiji’s Champaran Satyagraha.

The installations at Rashtriya Swachhata Kendra will introduce future generations to the successful journey of the world’s largest behaviour change campaign, the Swachh Bharat Mission. A balanced mix of digital and outdoor installations in the Rashtriya Swachhata Kendra will impart information, awareness and education on Swachhata and related aspects.

The complex interplay of processes and activities was presented through assimilative learning, best practices, global benchmarks, success stories and thematic messages in an interactive format.

In Hall 1, the visitors will experience a unique 360° audio visual immersive show, which will narrate India’s Swachhata Story, a journey into the largest behaviour change campaign in the history of the world.

Hall 2 contains a series of interactive LED panels, hologram boxes, interactive games and much more, to tell the story of the work done to achieve Bapu’s vision of a Swachh Bharat.

The open-air displays in the lawn adjacent to Rashtriya Swachhata Kendra will showcase three exhibits which are anecdotes from the journey of India from Satyagraha to Swachhagraha, The artistic wall murals around the Kendra also chronicle the core elements of the Mission’s success.

After taking a tour of the RSK, the Prime Minister interacted with 36 school students from Delhi, representing the 36 States and Union Territories, at the amphitheatre of the RSK, adhering to social distancing protocols. This was followed by the Prime Minister’s address to the nation.

The Swachh Bharat Mission has transformed rural sanitation in India and has changed the behaviours of over 55 crore people from open defecation to using a toilet. India has received high praise from the international community for this and we have set a precedent for the rest of the world to follow.