PM writes to celebrities to promote ‘Clean India’

RSTV Bureau

As government’s ‘Clean India’ campaign completes three years, Prime Minister Narendra Modi urged opinion makers across fields including industry, sports, and cinema seeking their support to ‘Swachhata Hi Seva’ movement.

File photo of Prime Minister Narendra Modi participating in swachh bharat abhiyan

File photo of Prime Minister Narendra Modi participating in swachh bharat abhiyan

PM short a letter quoting Mahatma Gandhi and said, Bapu( Gandhi) believed strongly that Swachhata is for each of us to practice.

“An inspiration to billions across generations and borders, Mahatma Gandhi recognized that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation,” he said in the letter.

“We can encourage widespread support for and participation in cleanliness initiatives across India,” he said asking the opinion makers to pledge towards cleanliness. Let us ensure that the coming days are about living the Mantra of ‘Swachhata Hi Seva’,” he wrote.

Responding to PM’s call, South Indian actor Mohanlal has already accepted his invitation to be part of the Centre’s ‘Swachhata Hi Seva’ movement, saying he dedicates himself to the “great and noble cause.”

“To be a responsible citizen, everyone needs to be proud of their nation first and should understand that the “country is our home and home is our identity,” the actor said in a face book post.

File photo of Malayalam actor Mohanlal

File photo of Malayalam actor Mohanlal

The Swachh Bharat Abhiyan aims to make India a cleaner place by emphasizing on sanitation and health as also changing age-old attitudes towards hygiene. Prime Minister Modi, on October 2, 2014, picked up a broom to launch the Swachh Bharat Abhiyan, or Clean India Campaign, to promote sanitation.

President Ram Nath Kovind also launched the nationwide ‘Swachhta Hi Seva’ campaign to reignite the cleanliness movement by mobilising people support in the fortnight to October 2.

“I personally invite you to lend your support to the ‘Swachhata Hi Seva’ movement and dedicate some time for the cause of a Swachh Bharat,” Modi wrote adding their participation will further inspire others to be a part of the movement.

Coming together for cleanliness would be a fitting tribute to Bapu and work towards building a New India, he said.

“A clean India is the noblest service we can do for the poor, downtrodden and the marginalised. Unclean surroundings adversely impact the weaker sections of society even more,” he wrote signing off with a “Jai Hind!”